The Objective Of Competitive Engineering And 3D Printing

Concurrent engineering and 3d printing technologies.
The target of competitive engineering is to have more of the participators of the design process performing value added design and development tasks together in a bid to shorten the overall length of the process. A tool which can assist this process significantly is 3D printing, which enables the participants in the process to view and assess numerous design iterations quickly based on precise, durable, functional ABS parts. Thus they are able to provide valuable feedback, make options and solutions and improve the design where necessary.

3D printing allows designers and developers to progress quickly from virtual part in software to physical part in hand. Within a competitive engineering process, 3D printing enables participants to make better informed design decisions resulting in better quality product design and create a faster product development cycle time. Both these factors are serviceable in lessening costs and necessitate fewer engineering changes.

More design repetitions – more rapidly.

So, it’s critical to complete multiple design iterations in a highly cost-efficient way while providing immediate response throughout the early stages of the development process. 3D printing provides the ability to quickly refine form, fit and function, which improves the design and is also key to lessening production costs and time to market. More and more companies are gaining a distinct competitive advantage by adopting 3d printing as an integral part of their design process.

Time on your side

In today’s recurrent marketplace, the typical life span of an electronic product can be just six months or even less. Mobile phones seem to be superseded within weeks of their launch. With such short product life cycles, there is growing pressure on companies to get their products to market first in order to assure success.

“A McKinsey & Co. Study suggests that a product will have lost up to 33% of its potential gross profit over its life cycle if it is late to market by just six months.”

The resulting increase in pressure that is exerted on the product design process is very high and forces crucial design decisions to be implemented to earlier in the process in order to be able to hit aggressive product launch deadlines. The most critical product design decisions are made at the conceptual stage or in the first 10% of the design cycle. Since these decisions typically dictate material options, manufacturing techniques, and longevity of the design they also dictate almost 80% of the product’s total cost.

With this in mind it’s easy to see the importance of making the correct decisions by evaluating different or multiple design concepts during the early design stages. 3D printing enables this by giving users with a way to quickly and effectively produce durable, functional ABS parts that provide precise feedback of the status of the design.

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