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According to studies performed by Hitwise, niche dating sites are becoming more popular and growing faster than the mainstream mammoth sites such as … e-Harmony, Yahoo Personals and Match. The studies clearly shows that online daters are nowshifting to more specific online dating. People are specifically looking to date someone who have similar interests.

There’s no question that the big mainstream dating sites have a numbers advantage over most of the niche dating sites, but fundamentally your search for a match will be about quality, not quantity. On the large dating sites you can choose certain preferred criteria, but you may still find it difficult finding matches with people who who share the same interests as you such as your love for horses or the country lifestyle. Country life isn’t something everyone can easily adapt to. Niche dating sites are like swimming in a pool of like-minded people, rather than drowning in an ocean of people you have little in common with.

There’s quite a few smaller niche based dating sites for meeting Equestrian Singles or those into the country lifestyle. They may not have near as many members as the large mainstream dating sites, but at least you’re entering a pool that mainly consists of people that you already have something in common with.

Other advantages of smaller niche sites is they are often less expensive than the major catch-all sites, often you can get a one year membership for close to the same cost as purchasing just a couple months at the big sites. Country people tend to be more down to earth and have more old fashioned values, having common interests is often just as important as physical attraction, sometimes even more so. The competition is massive[spin] on the large mainstream dating sites, the most attractive and successful people usually get most of the attention, therefore those [spin] average in appearance or those who are of an older generation are more likely to meet someone on the smaller country niche sites.

Niche based sites are quite often owned and operated by people who are knowledgeable in the demographics and needs of their niche community and usually also offer content that would be of particular interest to it’s members, such as music, tips, entertainment, news, etc.

Many people are still apprehensive about online dating, and to be able to take the step within a predefined niche community can improve the comfort level. Niche sites are mostly attracting mature people who aren’t looking for one-night stands. They’re looking for a serious long term relationship, and they usually already know what qualities they want in a partner.

You’ll find a lot of the niche dating sites also welcome non-singles just seeking friendships as well, but it can difficult and even intimidating for non-singles to join and try contacting members that are mostly single and really only interested in meeting other singles. The Hitching Post is one site in the country niche that’s somewhat of a hybrid or cross between a dating and social networking site that’s truly for anyone interested in horses or the country lifestyle regardless of marital status.

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