Current Event Articles

Archive for September, 2009

Before the Internet, the only way to meet other singles was to get out there and mingle. Which required going to clubs, bars, parties, and social events. Unless you’re an extremely outgoing person it can be very difficult approaching the opposite sex, not too mention the chunk it can take out of your monthly budget.

When Internet dating came about it used to be thought that only desperate people used the Internet to try and find a date because they couldn’t get a date any other way. That days are long gone, Internet dating has now become mainstream! Recent studies have shown that more than half of the singles in North America have tried online dating at least once.

When searching for a dating site most people start with a simple word search such as “dating sites” or “singles sites” which will fetch you hundreds of results for online dating sites. Most of the results you get will be general or catch-all dating sites, with the major players appearing on the first few pages, such as Match.com, PerfectMatch, eHarmony, etc. These sites typically have huge databases of members, often in the hundreds of thousands, and few in the millions. One would automatically assume it’s best to go with the major sites that have have massive numbers since this would ensure your likelihood of finding someone that’s right for you. Without a doubt, many people have found love on these sites, but it greatly depends on what you’re looking for.

The big dating sites like match.com or e-harmony are fine for those who’s interests or lifestyles are based on more mainstream criteria such as career and physical attributes. However, for many people who’s interests or lifestyles that are more specific and a very key element in a relationship, it can be the equivalent of going to a busy mall and running into a constant flow of people, most of which they really have nothing in common with.

Before, choosing which types of sites you would like to frequent, it’s best that you have a clear insight as to what your needs are, and what’s important to you.

For example, if you’re primarily seeking
Single Cowboys or those into the country lifestyle, you’re not that likely too find too many on the large catch-all dating sites that cater to the general population, you’d be better off trying to find and search for smaller niche based sites that are explicitly targeted towards these groups of people. The Hitching-Post.net is one such site that’s an online community that connects singles seeking romance as well as anyone just interested in meeting people who share similar interests in horses or the country lifestyle, regardless of their marital status! The Hitching Post offers more than most of the traditional dating sites, besides just browsing profiles and looking for a date, it’s more of community atmosphere where like-minded people go to socialize and check out the user submitted horse tips, country recipes, country news, member blogs, and country music.

Most paid web sites charge anywhere from $10 to $50 a month. Some of the smaller niche based sites offer special annual memberships starting as little as $40 per year. With a little research into the online dating scene, you can get the most for your dollar as well as increase your odds of meeting people that are right for you!

Gain realistic advice about the topic of internet marketing – please study this webpage. The time has come when concise information is really within your reach, use this opportunity.

When it is time to find cheap memory foam mattress on sale, you have to know what others think about it. If the mattress you you have chosen has unfavorable reviews, chances are you do not want to buy such type of product. Firstly , you can find out that an inexpensive foam mattress is not very comfortable. It might as well have a short durability for keeping its form for comfort. The reviews are sure to aid you to get a reliable foam mattress that will last you for a long period of time. When looking for a mattress, you may find reviews saying about product proportions, producers , ratings and general performance. Some retailers also offer bigger discounts if you buy your foam mattress with an adjustable bed.

Making Up Your Mind

Because more producers are now making memory foam mattresses, you may have a tough time deciding which one is good for you. An inexpensive foam mattress can be just as reliable as a more expensive one, but you have to find out some reviews on other buyers’ experience with the mattress.

Temperature Sensitivity Rating

Memory foam mattresses have various firmness, temperature sensitivity , thickness and durability. This type of mattress is supposed to relieve pressure and conform to the body contours in order to give you a restful night . The temperature of your room or the place you live can influence your memory foam mattress if it does not have a good, it will become firm , and higher temperatures will make the foam softer and make it more bouncy . Thus , you should consider the temperature rating when buying. Since it changes with the temperature, memory foam is as well named visco-elastic.

Density Level

An inexpensive mattress may have a worse density rating. With the amount of foam mattresses available , you have to be careful while selecting the right one for you. If the density rating is small , you might not have a mattress that is able to maintain its shape. Some cheaper mattresses use other kinds of foam combined with a small quantity of memory foam, which makes it not a quite true memory foam mattress. The cheaper foams that are being added can have a short lifespan due to the density factor.

Some purchasers have noticed that buying the common inner spring version and adding a memory foam topper works a much better decision and is much more cheap . If you are on a tight budget, you may wish to go this way. Thus, when the foam topper wears out, you can simply get another one instead of a brand new mattress. This does work provided that you are in need for comfort and wish to keep your existing mattress. The cheap foam mattress may still as well be too much for your tight budget when the topper might be more affordable with less problems as to the density, temperature and softness or firmness. If money’s tight, start out with a memory foam sofa mattress or a memory foam topper pad.

Seaweed is classed as big algae and is usually abundant throughout the intertidal zone. There are three different colours of seaweed brown, green and red, The light greens can be found at all levels, tend to be small and fast growing, especially if there are an abundance of nutrients.

The brown seaweed that tends to grow high up the intertidal zone is the Pelvetia canaliculata, whose partially rolled up fronds (forming channels), unusually thick cell walls, high content of mucilage (substance which reduces water loss and present in all seaweeds) and bushy growth all help it to resist long periods of exposure to the air. Other well known brown seaweeds are the Fucus vesculosus (bladderwrack), Ascophyllum nodosum (egg wrack or knotted wrack), and Fucus serratus (tooth or serrated wrack).

The Kelps grow underneath the low tide mark, of which there are numerous varieties, Laminaria being one. The cover of seaweed provides a large range of microhabitats which shelter other organisms such as small crustaceans.
On occasion larger seaweeds have small ones living upon them – for example the thin walled red seaweed known as Palmaria palmata (dulse) is sometimes found growing on the kelp Laminaria digitata. Plant eaters will feed on the dulse seaweed while even the kelp can be a direct source of food for certain animals as it provides considerable generously proportioned amounts of organic debris.

Some seaweed only grows in sheltered areas, whilst the kelp can grow into larger forests below the low tidal zone. Laminaria is a genus of numerous species of brown algae, such as the Laminaria digitata; Laminaria saccharina; Laminaria bullata. New growth appears at the base of the frond in early spring, and the older upper parts are eventually shed. The kelp has a variety of uses, and in food has a agreeable taste. It is high in iron, iodine and zinc, with superior levels of all the other minerals, vitamins and trace elements.

In most kelp, the body consists of flat or leaf-like structures identified the kelp to the substrate of the ocean. Gas-filled bladders can form at the base of blades and keep the kelp blades close to the surface, holding up the blades by the gas they contain. Another genus of kelp is Macrocystis. This genus contains the biggest of all the brown algae. Macrocystis has large floats containing gas at the base of its blades. The spore producing phases are perennial, and individual stems may persist for many years. One species, Macrocystis pyrifera (giant bladder kelp) has the fastest linear growth of any organism on earth. They can grow two hundred feet long at a rate of two feet per day.
Seaweed is also can be used as a great fertiliser

Ask many small business owners what goes into providing great customer care and you have answers such as, being polite, serving promptly, keeping your promises etc. But in this hi-tech age, we tend to forget that the humble letter has just as an essential role in ensuring good customer care. Yet how many times have you received a ‘letter of apology’ which makes you even more displeased? The message it conveys, the language used – everything designed to wind you up!

With some considered thought, a well-crafted letter can provide comfort to a complaining customer and improve your reputation as a customer-focused business. In this article I am going to share some tips on how to write a good letter.

What are you writing for?

To write a great letter you have to be in the right frame of mind. Are you writing to handle a complaint, answer a query or to thank them for placing an order? Framing the letter in the right context means you will use the correct language and the tone will be right. Try writing a thank you letter as if you are responding to a complaint – the message is totally different.

Before putting pen to document, think for a minute and decide what your aim or goal is.

State your purpose

Start off by summarising why you are writing. Open your letter by saying that you are responding to a query, or to resolve a problem they have had. This set out to the reader why you are contacting them and puts them in the right frame of mind to accept your message. An opening summary will grab their attention.

Include a W.I.I.F.M.

No, this is not some obscure radio station! WIIFM stands for ‘What’s in it for me?’ To truly engage your customer and get them on your side, you have to include a benefit for them. They have to buy something out of your letter so they feel satisfied. What could their WIIFM be? Their complaint may be resolved; they may get a discount voucher; a priority service the next time they use you. If the compliant is a minor one, a simple, heartfelt apology may be enough!

Study your letter carefully and make sure you have a WIIFM moment.

Don’t say ‘I’

Wherever possible, avoid littering your letter with I’s. The reader will find it hard to link with you if they receive ‘me, me, me’ letters. Review your letters and wherever potential substitute ‘I’ with ‘you’. Change the focus to the reader. Make them feel valued.

Write as you speak

I forget the number of times I have received letters, which read as if they were written in the early 1900’s! Packed full of boring, stiff and outdated language – additionally formal. Your writing style should reflect the way you talk. After all, providing good customer care is partly down to how you interact or communicate with your client and letters play an significant role.

So, review your letters and purchase rid of those phrases you learnt in school letter-writing lessons!

“Please do this…”

Having written a great letter, you don’t want it to tail off into nothing. Have a clear action-orientated close. Make sure your reader knows what you expect him to do next – “call me so we can discuss this idea in more depth”, “Fill in the attached form and pop it in the post”, “send me an order” (a bit strong perhaps but certainly to the point!).
A resounding call-to-action is a good way to finish a letter and leaves the customer in no doubt what he has to do next – another element of good customer service.

Ask someone to observe your letter

If you are writing a very significant letter or one containing a complex message, it’s wise to ask someone to proof read it. This is not just to watch your spelling but also to check readability. Is the formation of the message you wish to convey clear and understandable? You’ll be amazed by what someone else will pick up which you have completely missed!

So, there you have it. Some useful tips on how to write a superb letter, which will further enforce your image of providing exceptional customer service.

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With crime being one of the top five priorities of Government, criminals have been warned that they will start to feel the heat of a much stronger approach to crime. Today in Kroonstad, on the South African National Defence Force (SANDF) Military Base, a once-off live vehicle explosion was conducted by BACSA in conjunction with stakeholders including the South African Police Service (SAPS), the Department of Transport (DoT), the South African Bureau of Standards (SABS), the Vehicle Security Association of South Africa (VESA), Nissan South Africa (Nissan SA), Microdot suppliers in South Africa (Recoveri Dot) and others did very much the same thing with explosive results.

A SAPS boarded vehicle was loaded by the bomb disposal unit with 20 kg of high explosives and detonated at 7800 metres per second with a resultant heat of 3,000 degrees Celsius. The purpose of this test in front of a number of select media, business representatives and service providers was to prove the resilience of the microdot technology as a form of durable whole-vehicle marking and vehicle identification.

Fouche Burgers, BACSA Project Manager within the Violent Organised Crime (VOC) workgroup with a focus on vehicle crimes and vehicle robberies in particular, explains the benefits of the technology as an effective component within a comprehensive strategy to reduce the unacceptably high level of vehicle theft and hijacking in the country.

“Traditionally, a vehicle is identified through its Vehicle Identification Number (VIN) and/or chassis number, however, given the illicit market for stolen vehicle and parts, the original number can easily be filed off and changed. This allows stolen or hijacked vehicles to be re-licensed under a new identity, or the parts to be sold illicitly or the vehicle to be exported. Currently 50% of stolen or hijacked vehicles are re-licensed in the country and back on our roads, 30% are chopped up and sold for parts and 20% are exported to neighbouring countries. Of great concern is that more than 12,000 recovered but unidentified vehicles, worth more than R1 billion, are annually destroyed by the SAPS. These vehicles could have been returned to the legal owners”, says Fouche.

“At BACSA, we strongly believe that the widespread application of the Microdot technology on vehicles can assist to change this picture significantly, recover stolen vehicle and parts and close down the market for these. Today’s test has served to prove the resilience of the technology through extreme conditions”, says Fouche.

Louise Taljaard, General Manager of the Vehicle Security Association of South Africa (VESA), says “the future of preventing vehicle crime through a much fuller take-up of this technology is promising and VESA looks forward with its members and industry participation to preventing and combating vehicle crimes in the country.

” Mike Witfield, Managing Director of Nissan South Africa, says that “Nissan SA is committed to fighting crime and we have demonstrated this through the application of the microdot technology in all our vehicles.”

“The technology is reliant on the fitment or application of approximately 10, 000 small, polyester or metal dots which are laser-etched at a microscopic level to contain multiple lines of the Vehicle Identification Number (VIN) (for new vehicles) or a Personal Identification Number (PIN) (for used vehicles). The dots are applied to at least 88 different positions on the vehicle for full coverage. This form of whole-vehicle marking assists to infuse every part of the car with its own unique identity or DNA. As the dots cannot be seen or read with the naked eye, an appropriate low-tech magnifier can be used by police performing an investigation, officials at the licensing department, parts dealers and others to reveal the dots and confirm the information etched into the dots.”

“What today’s test has confirmed is that once a vehicle is wholly marked with the microdot technology, the unique identity of the vehicle is practically unchangeable. Criminals and organised crime syndicates wanting to change the identity of a microdotted stolen or hijacked vehicle would literally have to go to such extremes in the attempt to change the identity of that vehicle that they would in the process destroy the value of the vehicle and all its parts. Without this profit, the very motive for the crime is disrupted and illicit markets closed down. As an indelible fingerprint for a vehicle and all its parts, the microdotting of vehicles helps to close down the loopholes which allowed criminals and syndicates previously to conceal a vehicle’s identity.”

“Given that legal compliance becomes very much the only option for a microdotted vehicle, a broader take-up of the technology by manufacturers, consumers, insurance companies and others has the potential to make the country’s licensing systems, vehicle crime strategy and investigations and handling of road accidents that more robust. We hope that today’s test has helped to draw attention to the potential of this technology in enabling citizens and businesses to keep one step ahead of criminals”, says Fouche. An investigations officer from the SAPS dealing with vehicle crimes has had the following to say with regard to the microdotting technology, “The criminals have to remove 10,000 dots, but I only have to find one, so to us this technology is a major breakthrough.”

The following stakeholders have assisted and contributed towards proving the resilience of the microdot technology today:
• SANDF – Kroonstad Military Base and special thanks to Major Venter
• SAPS and the bomb disposal unit, with special thanks to Captain Neethling and the SAPS for the explosives themselves

BACSA extends it thanks to all of the above, without whom this exclusive test would not have been possible
For more information visit www.recoveri.net
Crime Prevention

Finding out on people around you is very important. You may be interested in getting to understand somebody better that you met online. You may be interested in hiring someone you recently met to care for your children a few days a week. Yet how much do you know regarding such persons? Chances are nothing more than what they are revealing you. It is wise to get a free background check in order to find out all you can about them.

One of the easiest ways to do this is to search freely available records with people search for free on getting information search engine. Many of records are placed online in the archives so you spend some time at home seeking them. You will need to have the full name of the person at the very least. You will also need to have information on where they formerly lived.

You do have to be cautious of some websites though. They will give you the sense that you can gain free background checks from them. Once you enter all of the search criteria, they will then tell you they have a match with detailed information for you. The catch though is that they have a price mark attached to it.

They know that the wonder of most people will result in them going on with the purchase at that point. It is legal to do so, but most of us will concur that it isn’t really an ethical way to sell such services. It does take extra work to find places to obtain free background checks but they are out there. But if you don’t have time to execute such search or you did not finaly found any information about someone, then it is good suggestion to pay for information you are looking for.

Most of the websites that do permit you to obtain free background checks aren’t ready to give you more than the basics. However, if you want to verify the age of somebody or an additional detail you should be able to do so. What you will get depends on the quality of the site. Be prepared to do a lot of searching in order to get the right place to get your information for free. Some sites truly offers free of charge search outcome just for your actions like free registration, for instance this search for people engine.

You will find there are a lot of advertisements on such sites as well. This is for the reason that the site is attempting to find a great way to continue offering free services. At the same time they need to generate some profits to cover the upkeep of the website. Advertisers are always looking for space to get their information into the eye of the online consumers so it is a just right match.

Now that you see how to find free background checks, there is no explanation not to do so. Your search may not turn up everything but it may turn up something quite considerable. For your peace of mind you ought to find out what the true story is about those new people coming into your life. They may be someone you want to date, someone you want to work for you, or someone you want to rent out your home to. Find out what they are all about before you do any of those things.

When it comes to online dating, one of the most difficult things can be writing that first message to someone. Many people are nervous about introducing themselves, which usually is due to their fear of rejection.

There’s no need to nervous about writing that first message. What do you have to lose? It’s not a face-to-face encounter with all of your friends watching to see if you get shot down. The worst thing that can happen is a response of “thanks, but I’m not interested”, or you get no reply what so ever.

Before you send a message make sure to read the whole profile of the person you are writing to. This will give you a better concept of the person’s interests, which will in turn give you some ideas of what to talk about in your first message. It will also tell the person that you actually took the time to read and appreciate their profile, which gets you points from the start.

Consider joining a niche dating site where you already have something in common with most of the members, this will also make it easier for you to find things to talk about. For example, if you’re seeking Equestrian Singles consider a site such as TheHitchingPost.net, the Hitching Post is an online community exclusively for American and Canadian cowboys, cowgirls, horse enthusiasts, farmers, ranchers, equestrian singles, and those into the country way of life!

Don’t get too carried away in the first initial message. This is simply an introduction of yourself. Keep the message short and sweet and light hearted. Something like, “Hi there, I was reading over your profile and discovered that it appears we may have a lot in common. If you would be interested in maybe getting to know each other a little better, please feel free to message anytime”. You can also mention one or two key things if you want, but most often this is enough as a primer to get the ball rolling.

Don’t include any pick-up lines. Pick-up lines always come off sounding insincere and may result in immediate rejection without a second thought.

Don’t try too hard to impress someone with your first message. First impressions are important, but if you go over board, you may not be able to measure up to the impression you interpreted. Also, don’t spend a lot of time talking about yourself either – give the person an opportunity to reply and inquire more about you.

The best thing about online dating is anonymity and the lack of a face-to-face confrontation. This is especially advantageous for shy or insecure people who want to build up their confidence. Also, this gives you the comfort of knowing that if things become too intense or if the person does not turn out to be what you expected, you can easily back off and just ignore them. Most dating sites have a feature that allows you to block members from contacting you any further.

If the first message happens to go well and they are responding, don’t get overly eager and start rushing things too quickly. Slow down, enjoy the process of getting to know someone gradually. The better friends you become first, the better chance the relationship has in lasting.

When you are going to to rent out a property to tenants you have to be aware of the different risks and burdens that come up. You are in effect, renting out your property to a total stranger, and should the relationship go sour, your tenant may choose to show their thanks for you by causing a significant amount of damage to the property. Tenants whilst providing you with steady source of income, may also end up providing you with a steady supply of problems and headaches as well, with repairs, complaints and the like. For the sake of your sanity, make sure you properly conduct rental background checks! You may think that just conducting an informal interview will be sufficient to weed out any potential troublemakers, but most persons have a tendency to be on their best behaviour in such circumstances, and only act up as a result of some catalyst. Hedge your bets, and carry out rental background checks starting from people information search engine.

Rental background checks are very great tools indeed, allowing you to determine the suitability of each prospective tenant, in terms of the possible risk they pose, as well as the probability that they will be able to pay their rent on time, if indeed, if at all. The last thing you want is a tenant who has been convicted for drug selling to then start paying your rental fee with illegal money!

It may be a good idea to hold an initial meeting with each of your potential tenants so that you can get a general first impression and tactfully raise any questions you may have. Once you have broken the ice a little, you can then ask them to provide you with relevant details such as name, current address, social security number etc. Pay close attention to how they act in response to this simple ask for, if they begin to get flustered and difficult as to providing such information, then this should be a warning sign that something is amiss. This is a simple request, and little more than a goodwill gesture, so if a prospective tenant won’t comply then you can safely mark them off.

As soon as you have their main details, you can run your own online background check from any number of websites. They can make available you with an instant report so you can head off possible troublemakers before they have a chance to cause problems. Credit checks are often an ideal first point of reference, but don’t take the tenants rental deposit without checking out their references first of all. Make sure you choose substantial references, i.e. not friends and family of the tenant who will most likely present a falsely positive report, but rather, former landlords who will be the most unbiased persons to ask. Former landlords will have no hidden agenda or ulterior reason, and so will gladly provide you with a clear statement of affairs. Surely obtaining records from public records also is trustfull source, for example this best people search engine.
All too often, it is the most attractive and glib tenants that finish up to be the biggest troubles and liabilities.

Stainless Steel

Stainless steel is a mixture of multiple metal alloys for the purpose of rust resistance. The main ingredient is a mixture of at least 12% chromium. When combined with Oxygen it forms a passive film layer resistant to rust and stains.

Stainless Steel Pipe
Stainless pipe is often used in corrosive process systems. It is used in chemical applications, or where rust is a possibility. Its resistance to chemicals and corrosion make it perfect for applications like chemical processing. Stainless pipes have a polished appearance externally for clean installations. Stainless steel pipes can be created with internal surfaces that are highly polished for sanitary applications.

Stainless pipe is composed of a nonferrous metal. This makes the tube difficult to cut and drill with conventional tools. Different pipe grades and thicknesses increase these difficulties.

Cutting Stainless Pipe

When stainless steel pipe saws contact a stainless tube hardening occurs thus making it difficult to cut. If the stainless tube overheats while cutting the tube may discolor or possibly distort the pipe.

Conventional Steps To Cut Stainless Steel Pipe Straight and Burr-Free

Burr-free, straight cuts are traditionally accomplished as described below:
1. Cut the stainless steel pipe
2. Using a bench grinder stone wheel remove all burrs
3. With wire wheel on bench grinder clean the edges of the tube
4. Sand the tube with a sander until its flat
5. Clean with a wire wheel
6. TIG weld it to the other pipe

Repetition of some of the above steps may be required to make sure the cut is flat and burr free. Very time consuming.

Cutting Stainless Pipes – Two Recommended Methods

Orbital Pipe Saw

Using an orbital pipe saw is a recommended method to cut and bevel stainless steel tubes. The saw blades are small, rotate at high speed, inexpensive, and available in different versions for different materials and wall thicknesses. The cold cutting nature of the orbital saw reduces thermal distortion and deformation. It is easy to operate and requires almost no training.

Cutting is executed by manually rotating the machine housing 360 degree around the pipe. Next, with a circular toothed blade, the pipe is cut with a single rotation. The cutting action takes seconds and the end result is a straight and clean cut.

The cutting process takes seconds and is easy to set up. It cuts and bevels with one pipe rotation.

An orbital pipe saw is a preferred mwthof of stainless pipe cutting for sanitary or high-purity industries like pharmaceuticals, dairy, food, beverage and beer making.

Saw Guide combined with Portable Band Saw

The portable Band Saw cutter must have sufficient power and be sturdy. The Saw Guide eliminates most vibration. Steady feeds are most important to prevent tool riding on the stainless pipe.

The current economic crisis has had a major impact on user trends worldwide. Britain is experiencing the worst recession in living memory. Unfortunately, the crisis is not expected to change any time soon. During this crucial time, it is critical that businesses have a better understanding of buyer trends. The recession, though, is not affecting all business industries negatively.

Such industries such as budget hotel chains and expensive coffees have shown an increase in sales. Consumers, while feeling this economic crunch, are more likely to treat their selves with small luxury items. This change of behavior is attributed to a end user need to comfort them selves during a difficult time.

Other industries can use this information as a point of hope. End users during this time are more likely to be sensitive to price along with quality. Basically, customers want products that are both well-designed and inexpensive. Another critical factor for businesses to consider though is that users are more likely to have a prolonged purchasing decision. This is due in part to a buyer’s need to be financially intelligent at this point. However, it is also due to the comparison shopping in which most users are indulging.

The consumer’s need for short-term indulgence can be seen in UK’s sex industry. Sex shop’s, lap-dancing clubs, escort services, etc have shown an increase in sales and inquiries over the closing year. Quite obviously users are searching for a way to lift their spirits in order to deal with the doom and gloom of the recession. Due to this new customer behavior, cheaper alternatives to entertainment, such as karaoke, are also expected to do well during this downward trend.

Unfortunately, the luxury sector will suffer a major decrease. End user’s disposable income is decreasing. Therefore, users will have less money to spend on high end luxury items. A few well-priced indulgent items will be acceptable to the frugal user. However, high end items will lose a critical chunk of sales.

The environment should be impacted positively during this time. Environmental strategies currently call for a penny-saving attitude. With the current economic crisis, more users will turn toward eco-friendly strategies. Eco-smart users will ride bikes instead of driving, stay at home for holidays instead of traveling, and purchase used materials rather than new. All of these factors will have a major impact on a large number of industries in today’s recession.

The current global recession has made it necessary for business industries to study new consumer trends and change their marketing plans in order to stay afloat. Unfortunately, the retail industry relies a great deal on the banking industry for loans to maintain their cash flow. Now considered a high risk for loans, most businesses in the retail industry have the majority of their cash flow caught up in merchandise. Therefore, the only way to increase their net worth is through bank loans or a reduction in inventory.

One important plan of industries during this recession is to convince consumers to spend more money. This plan requires a new marketing plan focused on new consumer spending trends and behaviors. Some of these trends and behaviors include finding less expensive yet still self-indulgent items in order to comfort for consumers to comfort them selves during this stressful time. However, the industry’s current strategy is actually having a more negative effect than positive.

To counteract the lack of loans and attempt to increase sales, several industries are slashing their prices in order to reduce stock. Businesses are in dire need of paying off certain bills. However, instead of spending the money now, when companies need it, consumers are waiting for the sales to drop even more. The positive side of this information is that it shows another consumer trend during this time – customers will only buy what they believe they need.

Marketing, however, can have a large impact on consumers spending, as long as the marketing is focused on new consumer behaviors. For example, consumers will get if they can rationalize its necessity. Therefore, marketing which points consumers in the direction of a rational buy will be much more successful than marketing that is pointed to a frivolous purchase.

Other consumer trend changes that will have an affect on marketing are frugal spending which relates to longer purchasing decisions and small luxury items. With consumers prolonging purchasing decisions, marketing must final over an extended period of time to ensure that products stay forefront in the consumer’s mind. Consumers are also experiencing a desire to self-indulge in small luxury items, such as expensive coffee. This trend should allow companies the ability to produce new products that the consumer will be willing to buy.

The final factor in marketing decisions is the new consumer trend to use more generic items than brand names. For example, if a consumer has a choice between a brand name such as Domino’s Pizza or a local food delivery company, the consumer is more likely to choose the smaller company. For large brand name companies, the only counterattack to this trend is to offer goods at a lower price, which may in reality harm the brand company.

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